How to Tap into Social Norms for Branding an Agency in Singapore?

We can easily see the radical shift in the way businesses used to brand themselves and the things which they are adopting now. But still there are many people who are using the old methods of advertisements counting them latest ones. One live example would be that there are many companies which are thinking slashing the prices down or offering discount to customers is one of the effective ways to make more customers or at least retain the old ones. But is it really true? Experts say tapping into the social norms is gaining good market share and one should certainly try it. Let’s understand what those social norms are which could give a new direction to a Branding Agency in Singapore. Let’s understand it in simpler terms.

When you are invited by your friend on dinner, you either prepare something to eat or you buy a gift for her. It shows that you are following social norms. Suppose another instance in which you went to a restaurant and give a warm hug to waiter instead of money and here it is not acceptable. Both the instances are good example of following social norms but not appropriate. The same way, dealing with old tricks is not going to attract customers. But you have to come up with some valid and genuine ideas.

In a survey conducted by Singapore Graphic Design Company, a very interesting story got revealed. Sharing the opinion about best feature of her favorite shop, a lady told that she loves visiting a shop as it has dedicated a complete section to entertain the kids. There she had the liberty to try as many dress as she wanted without any worry. This was one key point which people had really liked because offering discount is not a solution to every problem. 

One thing is sure that cheap cannot win the race. So, do no compromise with quality and tag the price accordingly. Provide a service that could give a long lasting impression on customer’s mind and they come back with the same expectation. These are few things to mention for branding an agency in Singapore.