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Each corporate symbol conveys an important message. Not only does it signify business' core values but also give brand a face, a name, and a distinct identity.
In-Depth Understanding
A unique emblem represents a creative mind. Each designer imparts not only time but also talent in accomplishing an excellent design. Behind every successful icon is an interesting story to tell. Thus, some of the world's well-known brands are recognized not only for their great business experience but also because of their equally distinct and compelling logos.
The prevalence of Internet and social media provides many ways to promote a business. Moreover, the popularity of networking sites, such as Twitter and Facebook, is an advantage, particularly to small businesses in generating real-time feedback and suggestions from existing and potential clients. Hence, logo designing companies play a vital role in introducing a business effectively. Apart from creativity and knowledge in using advanced computer application, a graphic designer's duties and responsibilities include, but are not limited to:
- Creates visual concept
- Determines appropriate graphics, texts, and colors for business' theme
- Prepares rough drafts for material based on clients' request
- Reviews layouts and designs
- Determines sizes and arrangements of illustrative copy
Who are they?
A corporate symbol is a powerful marketing tool that reflects business stability. It should capture not only the attention but also the heart of potential clients. Creating one, however, is a daunting task. Consequently, logo designing companies allot ample time and innate creativity to ensure excellent output. You may get inspiration from these geniuses who create some of the world's extra-ordinary symbols.
- Ruth Kedar - Internet has changed our lives in many different ways. Who would have thought that one of the world's most visited search engine's symbol was designed by a woman? Ruth Kedar is best known for her Google logo design. It is a colorful word mark based on "Catull" typeface. In some important occasions, however, the company modifies this design into humorous features, such as cartoon modifications (known as Google Doodle).
- Paul Rand - The official symbol of International Business Machine (popularly known for its acronym, IBM), UPS, Enron, Westinghouse, and ABC was designed by a famous graphic designer, Paul Rand. As for the IBM, the bold letters in black were eventually replaced by white horizontal stripes to represent speed, dynamism, and progress.
- Milton Glaser - The man behind the famous "I love New York" design is none other than Milton Glaser. This unique symbol is usually seen printed on t-shirts, accessories, and decorative items to promote tourism in the state. In 1977, William S. Doyle, deputy commissioner of New York State Department of Commerce, envisioned that it will be among the top tourist destinations across the world with the help of the crafted imagery.
- Walter Landor - He is a famous brand designer recognized for the well-known symbols of FedEx, Del Monte, Marlboro, Fujifilm, Tab, and Bank of America. Additionally, his creativity and compelling design ideas gave British, Japan, and Singapore airlines a distinct corporate identity. According to Walter, products are made in the factory, but brands are created in the mind.
Creating a good business design is important not only to impress potential clients. It is the foremost step to build trust and loyalty. In today's tough business world, exceptional corporate symbol would be the key to ensure success. While it is difficult to determine what makes a success representation, one may seek help from logo designing companies that employs professional graphic artists who deliver and offer quality service, distinct designs, and competitive prices to bring you one step closer to your goal.
Article Source: http://EzineArticles.com/7508243
In-Depth Understanding
A unique emblem represents a creative mind. Each designer imparts not only time but also talent in accomplishing an excellent design. Behind every successful icon is an interesting story to tell. Thus, some of the world's well-known brands are recognized not only for their great business experience but also because of their equally distinct and compelling logos.
The prevalence of Internet and social media provides many ways to promote a business. Moreover, the popularity of networking sites, such as Twitter and Facebook, is an advantage, particularly to small businesses in generating real-time feedback and suggestions from existing and potential clients. Hence, logo designing companies play a vital role in introducing a business effectively. Apart from creativity and knowledge in using advanced computer application, a graphic designer's duties and responsibilities include, but are not limited to:
- Creates visual concept
- Determines appropriate graphics, texts, and colors for business' theme
- Prepares rough drafts for material based on clients' request
- Reviews layouts and designs
- Determines sizes and arrangements of illustrative copy
Who are they?
A corporate symbol is a powerful marketing tool that reflects business stability. It should capture not only the attention but also the heart of potential clients. Creating one, however, is a daunting task. Consequently, logo designing companies allot ample time and innate creativity to ensure excellent output. You may get inspiration from these geniuses who create some of the world's extra-ordinary symbols.
- Ruth Kedar - Internet has changed our lives in many different ways. Who would have thought that one of the world's most visited search engine's symbol was designed by a woman? Ruth Kedar is best known for her Google logo design. It is a colorful word mark based on "Catull" typeface. In some important occasions, however, the company modifies this design into humorous features, such as cartoon modifications (known as Google Doodle).
- Paul Rand - The official symbol of International Business Machine (popularly known for its acronym, IBM), UPS, Enron, Westinghouse, and ABC was designed by a famous graphic designer, Paul Rand. As for the IBM, the bold letters in black were eventually replaced by white horizontal stripes to represent speed, dynamism, and progress.
- Milton Glaser - The man behind the famous "I love New York" design is none other than Milton Glaser. This unique symbol is usually seen printed on t-shirts, accessories, and decorative items to promote tourism in the state. In 1977, William S. Doyle, deputy commissioner of New York State Department of Commerce, envisioned that it will be among the top tourist destinations across the world with the help of the crafted imagery.
- Walter Landor - He is a famous brand designer recognized for the well-known symbols of FedEx, Del Monte, Marlboro, Fujifilm, Tab, and Bank of America. Additionally, his creativity and compelling design ideas gave British, Japan, and Singapore airlines a distinct corporate identity. According to Walter, products are made in the factory, but brands are created in the mind.
Creating a good business design is important not only to impress potential clients. It is the foremost step to build trust and loyalty. In today's tough business world, exceptional corporate symbol would be the key to ensure success. While it is difficult to determine what makes a success representation, one may seek help from logo designing companies that employs professional graphic artists who deliver and offer quality service, distinct designs, and competitive prices to bring you one step closer to your goal.
Article Source: http://EzineArticles.com/7508243
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