Write genuine and they will come.
Bring quality and they will come. Optimize it better and they will come. These
are few sentences which every writer and optimizer would have listened to
several times a day in the last few years. Experts and Google have been beating
the drum for long time and companies are following the footsteps to please
search engines hoping that it won’t violate their guidelines and soon they will
emerge as the best seo company in singapore.
But is it really happening? Most
of the companies remain one step behind the search engine norms and lose the
chance to make their website crawler friendly. These things made us realize
better to stop making more efforts or wasting more resources making website
crawler friendly and let’s concentrate on making the website friendly for users,
which is an easier task to do. Let’s have a look on the website
from user’s point of view. Consider everything including words, images, design,
structure, signs and anything which conveys meaning to users. Focus more on
meaning part which a user comprehends while visiting the website, taking into
consideration different linguistics aspects.
Syntax is about focusing more on
sentence structure and emphasizes mostly on grammatical aspect. If the code is
written in correct order and has been complimented with right kind of content,
then the website is following rules of syntax. Semantics focuses completely on
meaning part. One word could have many meanings but what is important to
emphasize on a part which is relevant to the context of content. Phone can be
understood as cell phone as well as it refers to sounds too. So, it is
necessary to focus on the meaning which a writer precisely wants to convey and whether
the same has been comprehended by listener without any problem. If the reader
has any problem, then the content will go waste, no matter how many keywords
you have used and how have you optimized it.
Pragmatics is another most
important part. It is basically the practical implementation of meaning. Bleeding
blue is a term which is very much in use but it does not mean the color of
blood has been changed but it refers to the zeal of a team whose color code is
blue. The same way, if someone is saying my favorite is blue, in this context
it means the team having blue jersey is the favorite. So, content should be so
that it gives clear meaning to reader without confusing them.
So, a best web design company singapore is one which successfully incorporates
syntax, semantics and pragmatics into the web designing and its displayed
content. These features will naturally grab the attention of readers as they
will find it helpful in many terms and it gives an indication that more readers
are coming to the website. It means it will be an organic traffic that will
certainly be noticed by search engine crawlers. Hence, when you are designing
and writing it for readers, you will automatically get attention from crawler
too.
Follow
these steps and enjoy win-win situation.
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